The beer&wine section starts there. The portion until the sign is part of another section, that OP never bothered to include in the pic. Presumably the dairy section.
Put another way: if you’re coming from the beer&wine section, the sign probably says “dairy”.
Either that or the store people just fucked up.
Ah, gotcha. I’m not familiar with this chain, so I wrongly extrapolated from what others do where I’m from. So they’re just randomly putting butter next to beer then I guess.