Good Lord, what have they done?

Smithsonian article

A proper country, where one-size-fits-all really meant one size fits all.

What a weird generalization to make. Maybe you’re referring to grocery stores, that have a small selection of beauty/health products.

My local Target here in the US (CA) was recently renovated to expand the body care section of the store, and now has two large distinct sections that obviously cater to specific genders:

The men’s section (deodorant, hair care, face wash, shaving supplies, etc.) is set apart by “wood” flooring, dark wooden display tables, and a kind of minimalist atmosphere. Several aisles away, the women’s section (hair care, makeup, face wash, nail care, etc.) is bright and colorful and chock-full of product signage.