This is about the time when in the UK they stopped allowing digital membership cards (on a phone app) and forced you to install the Costco app.
I am trying to remove as many apps as possible and until this change just carried my driving licence and a backup credit card in my phone case.
Forcing their own tracking app nearly made me cancel my membership.
I’m assuming the image they were going for was fucking morons, if so well done, complete success.