They did a video about alternatives to Adobe a while back. And while they generally liked and praised programs such as Affinity, they did conclude that as a company, even minor losses in productivity (e.g. for their editors) quickly add up.
So yeah, it would not be the first time they present and praise alternatives even of they don’t end up using them.
Isn’t the master branch the submissive one? Always behind, getting force fed content from the other branches.