Many, but not all, of the anti -pasteurization people believe that there is an invisible “life force” in the milk that is killed by processing. This is an old idea, but this unfalsifiable and unprovable “life force” thinking undergirds a lot of pseudoscience. People believe in getting energy aligned and unblocked and so on, and believe that drinking milk with mysterious life force is more natural.
American customary units and imperial units both come from English units, so the US used various inconsistent English and other units in its early days. But the US never used “Imperial” units, which were not codified and put into effect in the British Empire until almost 50 years after the US had gained independence.