With normal news websites, A/B testing could be a thing. We had a rudimentary implementation of that back in 2011 already.
But this is Reuters, a news agency. They are B2B and don’t care about clicks, their business model is selling first hand reporting to other media outlets (e.g. CNN, USA Today etc).
As stories develop, so does the title. Especially when ongoing conflicts are concerned.
With normal news websites, A/B testing could be a thing. We had a rudimentary implementation of that back in 2011 already. But this is Reuters, a news agency. They are B2B and don’t care about clicks, their business model is selling first hand reporting to other media outlets (e.g. CNN, USA Today etc). As stories develop, so does the title. Especially when ongoing conflicts are concerned.